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Listening to music is a highly personal experience, and no one knows this better than Spotify. The digital music service wanted to send a year-end review email that made every single one of their subscribers feel special.
Their goal was to deploy an email campaign with a personalized snapshot of each subscriber's listening habits over one month.
Displaying a unique set of data for each of Spotify’s millions of listeners sounds daunting… but not if you’re using contextual marketing.
See Spotify’s data-driven campaign that listeners could not stop talking about.
Download the case study now!
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Learn how Spotify used contextual email marketing to make their year-end review email come to life.