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Sports marketers have their work cut out for them. Evolving technology has created new opportunities—and expectations—for an enhanced fan experience. And marketers are on the hook to help create that experience.
That means providing easy access to up-to-the-minute content across devices. This playbook was designed to show you how to use five contextual email strategies that will engage fans and drive action—with some inspiration from some of today’s most innovative sports marketing teams.
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Best practices and examples of innovative contextual email marketing campaigns specifically for sports email marketers.