The Movember Foundation - the only global charity focused solely on men’s health - needed to get the word out about their cause and drive donations. The challenge? They had just one month (Movember, the month formerly known as November) to do it.
That’s where contextual marketing came in. Using live email content, Movember was able to provide a personal experience that resonated with Movember participants, drove more engagement and resulted in higher donations.
Want to see the campaign that made it happen? Download the case study now.