Bonus Episode 2 / 11/17/2020

Future-Proofing Your Mobile Strategies for 2021 and Beyond


Featuring Dorothy Murach, Senior Product Marketing Manager at Upland Localytics and Rachel Cowlishaw from Movable Ink

In this bonus mobile episode, Dorothy and Rachel discuss shifting consumer behaviors across industries, how brands have pivoted to address these changes, and the winning strategies that marketers should embrace moving into 2021. 

 

Bonus Episode 1 / 11/10/2020

The Current State of Mobile Marketing


Featuring Travis Johnson, Product Manager at Airship and Katie White from Movable Ink

In this bonus mobile episode, Travis and Katie discuss the mobile trends they're seeing across industries and how marketers can use automation to free up valuable production time to create 1:1 experiences across channels. 

 

Episode 10 / 07/06/2020

Travel Marketing in a Post-Pandemic World


Featuring Josh Rashkin, Email Marketing Manager at Frontier Airlines and Katie White from Movable Ink

In the final episode of this season, Katie White, Associate Director of Client Strategy for Travel at Movable Ink and Josh Rashkin, Email Marketing Manager at Frontier Airlines, will discuss the many ways in which customer behavior has changed in the wake of COVID-19 as it pertains to the travel industry. 

 

Episode 9 / 06/30/2020

Inkredible Marketer: Saul Lopes, Head of CRM at Dixons Carphone


Featuring Saul Lopes, Head of CRM at Dixons Carphone and Julio Lopez from Movable Ink

In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink’s Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and driving transformation at a leading multinational company.  

 

Episode 8 / 06/23/2020

Inkredible Marketer: Joyce Poole, Sr. Director of CRM at Lending Tree


Featuring Joyce Poole, Sr. Director of CRM at Lending Tree and Alison Lindland from Movable Ink

In this episode of Ink Tank, Alison Lindland, SVP of Strategy at Movable Ink, sits down with Joyce Poole, Sr. Director of CRM at Lending Tree, to discuss job hunting during a pandemic, how to make the business case for tech investments, and useful tips for professional development.  

 

Episode 7 / 06/16/2020

How Successful Brands Create Meaningful Digital Experiences During a Crisis


Featuring Nick Ziech-Lopez, Product Owner at MessageGears and Rachel Cowlishaw from Movable Ink

In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team and Nick Ziech-Lopez, Product Owner at MessageGears, discuss how brands have pivoted to develop creative, customer-centric digital experiences and meaningful content.  

 

Episode 6 / 06/09/2020

How Successful Retail Brands are Accelerating Digital Transformation During COVID-19


Featuring Ashley Ellis, RVP of Enterprise Retail Sales at Salesforce, along with Julio Lopez and Rachel Cowlishaw from Movable Ink

In this episode, Julio Lopez and Rachel Cowlishaw from Movable Ink’s Strategy Team sit down with Ashley Ellis, RVP of Enterprise Retail Sales at Salesforce, to discuss how the most successful brands are bringing rapid innovation into their marketing strategies, and how they are creating a single view of their customers.  

 

Episode 5.2 / 05/26/2020

The New Rules of Retention: Driving LTV in the Wake of COVID-19: Part 2


Featuring Jackie Mattia and Naveen Wall from Movable Ink, along with Myles Kleeger, President & Chief Customer Officer at Braze

In part two of this episode, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team, focus on retention strategies and successful brands that are keeping customers engaged during this challenging time.  

 

Episode 5.1 / 05/19/2020

The New Rules of Retention: Driving LTV in the Wake of COVID-19: Part 1


Featuring Jackie Mattia and Naveen Wall from Movable Ink, along with Myles Kleeger, President & Chief Customer Officer at Braze

In part one of this episode, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team, share valuable industry insights and discuss how brands can drive long-term customer value.  

 

Episode 4 / 05/12/2020

Reimagining the In-Store Experience in a Post-Pandemic World


Featuring Julio Lopez and Becki Francis from Movable Ink, along with John Swords, Head of Customer Experience at FindMine

In this episode, our speakers explore how retail experiences need to evolve in this new climate. They discuss retail trends and ways that digital marketers can up-level customer experiences with mobile activation, digital receipts, abandoned cart emails, and more.  

 

Episode 3 / 05/05/2020

Adapting Subscription-Based Services in the Wake of COVID-19


Featuring Naveen Wall and Julio Lopez, Associate Directors of Client Strategy at Movable Ink

In this episode, Naveen Wall and Julio Lopez from Movable Ink’s Strategy Team discuss how subscription-based services from media streaming to retail can effectively acquire new customers, optimize lifetime value, and reduce churn.  

 

Episode 2 / 04/28/2020

How Financial Services Marketers Keep Customers at the Core of Their Communications


Featuring Jackie Mattia and Elle Kross, Associate Directors of Client Strategy at Movable Ink

In this episode, Jackie Mattia and Elle Kross share industry-specific tactics that financial services brands to retain customers, maintain transparency, and ensure education and understanding as the crisis continues to develop.  

 

Episode 1 / 04/21/2020

Navigating Uncharted Email Territory


Featuring Alison Lindland from Movable Ink & Tom Buchok from MailCharts

In this episode, Alison Lindland, SVP of Strategy at Movable Ink, and Tom Buchok, CEO of Mailcharts, discuss some of the surprising trends happening in email marketing amidst the coronavirus outbreak.