Morgan Chemij, Senior Director of Marketing and Global UX for HP, joins us to share shares how his team unites their technology solutions to become more agile and rapidly solve business challenges on the fly.
Brittany Offredi, Senior Manager of Email Channel Management at Scotiabank, joins us in this latest episode of Ink Tank to reflect on what's been a year of reshaping customer experiences and how personalized, data-driven marketing has been the key focus for Scotiabank.
In this episode of Ink Tank, discover how Ashley Morse, Email Marketing Automation Program Manager at Lenovo, utilized API automation to drive revenue in the holiday season, as well as the crucial pivots her team made during the COVID-19 pandemic that positioned Lenovo with a competitive advantage moving forward.
In this episode of Ink Tank, Alison Lindland and Josh Zelman reflect on a transformative blockbuster year for Barnes & Noble. Learn how the retailer pivoted their omni-channel approach to help weather a rocky 2020 and lay the foundation for successful 2021.
In this episode of Ink Tank, Becki Francis and Ross Williams reflect on a transformative year and discuss the importance of baking agility into our 2021 plans as retailers react and adapt at unanticipated speeds.
In this bonus mobile episode, Dorothy and Rachel discuss shifting consumer behaviors across industries, how brands have pivoted to address these changes, and the winning strategies that marketers should embrace moving into 2021.
In this bonus mobile episode, Travis and Katie discuss the mobile trends they're seeing across industries and how marketers can use automation to free up valuable production time to create 1:1 experiences across channels.
In the final episode of this season, Katie White, Associate Director of Client Strategy for Travel at Movable Ink and Josh Rashkin, Email Marketing Manager at Frontier Airlines, will discuss the many ways in which customer behavior has changed in the wake of COVID-19 as it pertains to the travel industry.
In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink’s Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and driving transformation at a leading multinational company.
In this episode of Ink Tank, Alison Lindland, SVP of Strategy at Movable Ink, sits down with Joyce Poole, Sr. Director of CRM at Lending Tree, to discuss job hunting during a pandemic, how to make the business case for tech investments, and useful tips for professional development.
In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team and Nick Ziech-Lopez, Product Owner at MessageGears, discuss how brands have pivoted to develop creative, customer-centric digital experiences and meaningful content.
In this episode, Julio Lopez and Rachel Cowlishaw from Movable Ink’s Strategy Team sit down with Ashley Ellis, RVP of Enterprise Retail Sales at Salesforce, to discuss how the most successful brands are bringing rapid innovation into their marketing strategies, and how they are creating a single view of their customers.
In part two of this episode, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team, focus on retention strategies and successful brands that are keeping customers engaged during this challenging time.
In part one of this episode, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team, share valuable industry insights and discuss how brands can drive long-term customer value.
In this episode, our speakers explore how retail experiences need to evolve in this new climate. They discuss retail trends and ways that digital marketers can up-level customer experiences with mobile activation, digital receipts, abandoned cart emails, and more.
In this episode, Naveen Wall and Julio Lopez from Movable Ink’s Strategy Team discuss how subscription-based services from media streaming to retail can effectively acquire new customers, optimize lifetime value, and reduce churn.
In this episode, Jackie Mattia and Elle Kross share industry-specific tactics that financial services brands to retain customers, maintain transparency, and ensure education and understanding as the crisis continues to develop.
In this episode, Alison Lindland, SVP of Strategy at Movable Ink, and Tom Buchok, CEO of Mailcharts, discuss some of the surprising trends happening in email marketing amidst the coronavirus outbreak.