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The British Heart Foundation, a UK-based charity that funds research for cardiovascular disease, hosts an event called MyMarathon to drive donations. MyMarathon is a self-paced marathon that runners can complete anywhere they want and any time they want over the course of one month as they raise money for heart research.
The BHF needed a way to cheer on their runners to help them complete their marathon and connect them with a wider community of runners.
Thanks to a contextual live poll, the BHF was able to serve up content that catered to their runners’ biggest challenges and help them crush their goals.
Download the case study to see the campaign.
See how the British Heart Foundation used live polling to engage with subscribers and increase participation in one of their largest fundraising campaigns.