[Case Study]

How Boden Increased Revenue by 2000% with Email Personalisation

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  • The Boden marketing team wanted to create an email reengagement campaign targeted at high-value customers who had no recent sales activity. Using their customers' purchase data, Boden created a unique story for each recipient that motivated them to continue their relationship with the brand. Boden Email Marketing Manager, Lawrence Tatlock, shared the results of the campaign.


    • 19,977 unique emails for 19,977 recipients
    • Dramatic increase in click-through rate and revenue per email

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  • How Boden used email personalisation to increase click-through rates and revenue per email.

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