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B2B marketers face a lot of unique challenges — longer and more complex sales cycles, more decision makers to please, and once you get a customer, keeping them happy is another hurdle.
This playbook was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We'll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox.
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Best practices and examples of innovative contextual email marketing campaigns specifically for the B2B email marketer.