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Yard House wanted to give their guests a heads up about the latest beer on tap at their local Yard House location. The challenge? There are 68 Yard House restaurant locations - each with their own rotating menu of draft beer.
But thanks to Movable Ink and Epsilon, Yard House created a localized email campaign with up-the-minute beer lists for every customer in every location.
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Yard House saw a 32% YOY lift in click-through rates with this campaign.