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Email marketing technology is evolving at a rapid rate. In order to stand out in a crowded inbox, marketers are continually looking for ways to wow their subscribers.
In this report, Smart Insights surveyed over 400 EMEA email marketers to explore the adoption of the latest innovations and trends in email marketing.
In this report on the state of email personalisation in Europe, you will discover:
- Which campaign types drive the most revenue. Welcome series, birthday promotions…?
- Which targeting is most commonly used. Behavioural? Demographic? Contextual?
- What metrics are used to determine campaign success
- And much more!
In addition, be inspired by real-life examples from leading brands.
Download your free copy of the report
- Which campaign types drive the most revenue. Welcome series, birthday promotions…?
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