[The Future of Retail] Chapter 3: Data Integration
Companies have access to more customer data than ever before, allowing them to create personalized experiences that drive engagement. But in order to make use of this information, they first have to organize and unify it, which can be a tall order considering the ever-growing number of channels in today’s market. However, with the right tools and strategy, organizations can unify data from disparate sources to provide a smooth, integrated customer experience.
This chapter will look at how marketers can streamline the flow of data and tailor interactions to customers’ individual wants and needs, driving engagement and building trust.
Download chapter 3 now and get instant access to chapters 1 and 2!
About The Future of Retail Series
Predicting the immediate future of retail is difficult, and predicting what the landscape might look like five or ten years from now is next to impossible. In this four-part eBook series, we’ll showcase four of the most common expectations from the industry’s most forward-looking thinkers, and look at how marketers can rise to the challenges posed by each:
- Supply Chain Transformation
- Focus on All Channels
- Data Integration
- Ethical Impact