[Retail Strategy Bundle]
Planning Your Peak Season Marketing Strategy in the New Retail Landscape
Retail's biggest quarter will be here in no time, but changes in shopping trends and buyer behaviours mean we must pivot our plans to support the ‘new’ digital landscape. We've put together this set of resources jam packed with top tips, actionable insights and winning strategies for Digital Marketers to kickstart plans for 2020's peak trading season.
[eBook] Winning Digital Marketing Strategies for Black Friday, Cyber Monday, and the Peak Holiday Season
In this eBook, we’ll tackle three primary challenges faced by digital marketers, including shifting consumer expectations, supply chain disruption, and eCommerce adoption. We’ll look at key strategies that marketers can use to drive agility into their campaigns, along with winning campaigns from leading brands.
[Blog] Crafting a Winning Retail Communications Strategy for the 2020 Holiday Season
As always, it’s important to reflect on last year’s lessons, but given the unique challenges posed by COVID-19, it’s crucial for marketers to stay flexible as they lay out their plans. Examining 2019 trends within the context of 2020, here are our top tips for designing an effective holiday strategy as we navigate the unchartered territory ahead.
[Webinar] Preparing for Peak Season in the New Retail Landscape
Fiona Campbell, Head of CRM at Gymshark joins Movable Ink’s Becky Francis, Associate Director of Client Strategy (Retail), to discuss predictions for the peak season and share actionable insights about how retailers can best prepare for Q4. Together, they’ll show you how you can rapidly achieve sophistication and personalisation in your campaigns to boost engagement and revenue ahead of the Christmas trading period.
