Mobile has been a focus in financial institutions for years, driving organizational structures, creative approaches and countless tech production hours. With the pandemic causing branches to close and overwhelming call centers, more and more customers have shifted to digital account management. Now is the time to teach customers how easy it is to manage their accounts, while driving your organization's goals, through personalized mobile messaging.
In this webinar, join the Movable Ink Financial Services Strategy team and our partners from Upland Localytics as we look at the state of mobile usage and marketing in financial services, use cases that can drive behaviors based on customer profiles, and key takeaways to jump start your mobile marketing strategy.
Senior Product Marketing Manager
Associate Director Financial Services