Taunton leveraged Movable Ink's Agile Email Marketing platform to identify which versions of its email newsletters would yield the highest response rates. To set it up, Taunton simply created 2 different template images, dropped them into Movable Ink’s dashboard, and defined a test population. When the campaign was deployed, Movable Ink was able to identify the winning content in real-time, and have it delivered to the remainder of the list on the fly.
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