[Retail Loyalty in a Pandemic] Part 2: Creating Authentic Connections
With social distancing part of our everyday lives and fewer opportunities to interact with customers in person, brands need to figure out how to create authentic connections online when offline experiences are limited. Continuing to understand target audiences and connect with them in new ways is critical for retailers, as maintaining and deepening relationships could be the difference between staying afloat or not.
In part 2 of this series, we’ll look at the tools and strategies available to help strike the right chord with customers looking for authenticity, convenience, stability, and empathy.
About the Retail Loyalty Series
Retailers have been consistently reacting to a sea of industry shifts — finding new ways to reach consumers because of changing expectations, accepting new technology innovations, and battling heaps of different competitors. Reinventing themselves was the norm to stay afloat and be competitive. Now with the sweeping changes in 2020 from the global pandemic, the need to adapt has accelerated tenfold.
In this three-part series, we’ll explore the key shifts in retail and provide strategic tactics and input from marketers to help retailers deepen loyalty, drive positive sentiment, and thrive in 2021:
- Radical Shifts in Shopping Patterns
- Creating Authentic Connections
- Frictionless and Flexible Approach to Loyalty