The Journey to Meaningful Personalization: WW (Formerly Weight Watchers)
WW (formerly Weight Watchers) is a business built around promoting healthy lifestyles, with a community strongly motivated by in-person events and peer-to-peer support. Needless to say, WW was struck with a huge task to keep clients engaged and supported when the pandemic hit, as well as immense pressure to quickly communicate time-sensitive information with its members.
In this webinar, hear from WW's Brand Marketeer Rebecca Neeteson about:
- how these challenges led to a rapid transformation of WW's email campaigns
- how she now saves hours each week through automation of campaigns with complex segmentation
- how her and her colleagues have boosted engagement by using the time saved to level up their creativity and deliver 1:1 personalization to every member
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