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It’s Real. It’s Here. Get Used to It.
New research from Movable Ink reveals that two-thirds of email opens now take place on smartphones or tablets. The age old “click-through rate” has been replaced by the “tap-through rate” and now email marketers must shift their strategies to effectively engage with consumers in this new environment.
Join industry leaders from Movable Ink and Return Path for an insightful webinar that will include:
- An in-depth analysis of latest findings from Movable Ink’s “US Consumer Device Preference Report: Q1, 2014”
- Groundbreaking ideas for creating winning omni-screen email designs
- Examples of leading brands who are using agile email marketing technology to optimize the mobile email experience in real-time
The live event was on 5/29/14. You can still watch the webcast - just fill out the form.