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The Lenovo marketing team was challenged with creating a 1:1 email experience for their customers - but they needed to go above and beyond simple name personalization. The solution? They worked with Oracle Marketing Cloud and Movable Ink to create a behavioral email campaign that automatically pulled in their customers’ recently browsed products. Download the case study to see how they did it.
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Lenovo experienced a CTR 17x higher than their baseline, thanks to Signals.