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Lastminute.com.au wanted to elevate the email experience for their on-the-go customers and provide relevant, up-to-the-second offers. Using Movable Ink’s Real-Time Pricing Solution, they created a campaign that automatically pulled in real-time flight prices and automatically optimized the email creative so it looked incredible on every device.
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Lastminute.com.au saw lifts in mobile conversion with Movable Ink.