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Hilton wanted to reward their loyal Hilton Honors rewards program members with a hyper-personalized email that included each person’s number of stays, number of hotels visited and more. This would be Hilton’s first data-driven campaign, and they weren’t sure if they could pull it off.
See how Movable Ink helped Hilton pull selected data fields into their email to create a truly 1:1 experience that lifted open rates by 70%.
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Hilton saw an $84 per-click conversion rate with their data-driven campaign.