[The Future of Retail] Chapter 2: Focus on All Channels

 
Retail was already undergoing a dramatic transformation, and the global pandemic has only accelerated it. Though Covid-19 has limited in-person experiences, brands still have the opportunity to connect with customers on many other channels. By embracing new technologies and consumer values, companies will find they’re able to infuse new life into the industry in ways that were previously unimaginable.

This chapter will help marketers unify and elevate customer experiences, whether they happen in-store or online.

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About The Future of Retail Series

Predicting the immediate future of retail is difficult, and predicting what the landscape might look like five or ten years from now is next to impossible. In this four-part eBook series, we’ll showcase four of the most common expectations from the industry’s most forward-looking thinkers, and look at how marketers can rise to the challenges posed by each:

  1. Supply Chain Transformation
  2. Focus on All Channels
  3. Data Integration
  4. Ethical Impact

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