[The Future of Retail] Chapter 1: Reimagining the Supply Chain
Today’s world has presented many challenges to retailers, particularly when it comes to the supply chain. However, new technologies are offering marketers greater access to data at all stages of the process. With this information, brands are reimagining what their supply chains look like, how they work, where they operate, and what they do.
This chapter will examine how supply chain challenges have evolved over time, how new technologies can help, and how marketers can leverage supply chain data to elevate customer experiences.
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About The Future of Retail Series
Predicting the immediate future of retail is difficult, and predicting what the landscape might look like five or ten years from now is next to impossible. In this four-part eBook series, we’ll showcase four of the most common expectations from the industry’s most forward-looking thinkers, and look at how marketers can rise to the challenges posed by each:
- Supply Chain Transformation
- Focus on All Channels
- Data Integration
- Ethical Impact