[Case Study]

Excentus Taps agileEMAIL To Pump Up Loyalty and Reward Programs

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  • Excentus has spent more than fifteen years developing technology that makes it easy for consumers to save money on gasoline, and convenient for businesses to build loyalty and create value for their customers. Coleman Easley, Email Marketing Manager at Excentus sat down with us to share how they are using Movable Ink to achieve their goals and deliver highly relevant and engaging campaigns at scale.

    Key Goals For Excentus

    • Improve Subscriber Engagement
    • Facilitate More Immediate and Sustained Reward Program Participation
    • Use Dynamic and Personalized Content To Improve Email Performance

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  • Excentus used agileEMAIL to increase fuel rewards earned 94%, click through rates 24%, and high-value traffic 21%

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