On June 7, 2021, Apple introduced Mail Privacy Protection, which will thwart marketers’ ability to collect IP, location, and open rate information by blocking invisible pixels. Brands are now wondering how changes to Apple Mail will affect their email marketing and personalization strategies. How will this change digital marketing? How do new privacy protections affect 1:1 email campaigns?
In this webinar, the Movable Ink Strategy Team will explore how Apple's upcoming Mail Privacy Protection will affect email personalization and the measures brands can adopt today to continue delivering effective 1:1 emails once iOS 15 is released.
Alison Lindland SVP, Strategy
Julio Lopez Director of Strategy, Retail
Alex Manly Associate Director, Financial Services
Elle Kross Director of Strategy, Travel, Hospitality & Food Services