US Consumer Device Preference Report, Q2 2015

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  • Movable Ink's US Consumer Device Preference Report provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email when using their preferred devices.

    In our Q1 report, we noted that mobile email conversions (phone and tablet) surpassed desktop conversions for the first time ever. However, in Q2 2015, we noticed a spike in desktop conversions, and also broke down data on user habits and trends including:

    • Which subscribers spend more time in the inbox 
    • When emails are opened during the day 
    • What industries favor mobile vs. desktop 

    Download the free report today to access all of our research and analysis.

  • Our Q2 report documents a spike in desktop conversions but an increase in mobile opens.

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