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AutoTrader UK wanted to create unrivaled experiences in email that generate trust and increase engagement rates too. They partnered with Movable Ink to keep email content live and fresh so that recipients who open their messages always see relevant content, in real time. Matt Dyson at AutoTrader UK shares why he chose Movable Ink and what his future plans are for agile email marketing.
Key Goals For AutoTrader UK
- Turn static emails into personalized messages
- Automate the population of content in every email
- Deliver innovative email to keep subscribers engaged
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Movable Ink provided a 93% increase in click-through rate, find out how by downloading the case study.