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The Boden marketing team wanted to create an email reengagement campaign targeted at high-value customers who had no recent sales activity. Using their customers' purchase data, Boden created a unique story for each recipient that motivated them to continue their relationship with the brand. Boden Email Marketing Manager, Lawrence Tatlock, shared the results of the campaign.
Highlights:- 19,977 unique emails for 19,977 recipients
- Dramatic increase in click-through rate and revenue per email
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How Boden used email personalisation to increase click-through rates and revenue per email.