A Guide to Building a Better Email: Newsletters

Newsletters are among the most commonly used types of marketing emails, but one of the hardest to do well. Done correctly, newsletters are a highly-effective way to nurture leads, increase customer loyalty and drive traffic to your website. By incorporating tools like automation and contextually relevant messaging, you can turn the average newsletter into a powerful marketing tool.

In this eBook, you’ll find everything you need to build a newsletter your subscribers not only open, but value as a dependable resource. From how to get started and best practices, to offering targeted, contextual content that will drive action and strengthen customer loyalty, you’ll find it all here. 

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