UK Consumer Device Preference Report, Q4 2014

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  • Movable Ink's UK Consumer Device Preference Reportprovides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email when using their preferred devices.

    Our fourth edition of the UK Consumer Device Preference Report is packed with new data:

    • Smartphones and tablets account for 71% of total email opens in the UK and supports the importance of responsive design
    • Email opens on desktops dwindle as the the week goes on
    • Desktop users have short attention spans

    Download the free report today to access all of our research and analysis.

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  • Our Q4 study highlights the dominating force of mobile usage in the UK.

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