UK Consumer Device Preference Report, Q3 2014

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  • Movable Ink's UK Consumer Device Preference Report provides deep insight into consumers’ adoption and use of smartphones, tablets, and desktop computers, and how they engage with email when using their preferred devices.

    Our third edition of the UK Consumer Device Preference Report is packed with new data:
    • Smartphones and tablets account for 69% of total email opens in the UK
    • Apple devices may be the most widely used device, but Android and Blackberry devices see longer email engagement
    • Tablets have emerged as the preferred weekend device

    Download the free report today to access all of our research and analysis.

  • Our Q3 study highlights the increasing popularity of smartphones and tablets.

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