It’s Real. It’s Here. Get Used to It.
New research from Movable Ink reveals that two-thirds of email opens now take place on smartphones or tablets. The age old “click-through rate” has been replaced by the “tap-through rate” and now email marketers must shift their strategies to effectively engage with consumers in this new environment.
Join industry leaders from Movable Ink and Return Path for an insightful webinar that will include: