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The Best Western marketing team strives to support each property with similarly personal initiatives to drive business for the company. Cassie Spillner, Kelly Saffo, and Ryun Lambson of the Best Western team shared with us how they are using Movable Ink to achieve their goals and deliver highly relevant and engaging campaigns at scale.
Key Goals For Best Western International
• Drive Revenue With Live Content
• Increase Subscriber & Rewards Member Engagement
• Enhance Targeting Abilities By Device and Location
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20% increase in revenue per email
12% increase in click-through rates
143% increase in mobile app downloads